Fired Apprentice candidate Myles Mordaunt admitted his team felt defeat was likely from the get-go of the 'smell what sells' task.
However, the smooth operator was still disappointed that Lord Sugar did not buy into his luxury approach.
However, the smooth operator was still disappointed that Lord Sugar did not buy into his luxury approach.
39-year-old Myles became the latest Apprentice contestant to be shut down as his high-end homewares shop was put out of business by his rival's bargain fashion store in the tenth episode of the series, shown on BBC1 tonight.
Lord Sugar fired Mordaunt after deciding he did not have the right nose for business in the 'smell what sells' task - sniffing out the best-selling products on a market stall, then stocking a shop unit with them the next day.
The Monaco-based marketing boss was axed because his luxury take on the task was deemed out of step with the financial climate.
However, Mordaunt said afterwards that he was deflated that Lord Sugar did not embrace his products because he knew the tycoon was a "fantastic luxury brands consumer himself".
He said: "My business plan was not the right one for him - it's not something that fascinates him or interests him or that he's on top of.
"That tells you everything you need to know. For me that was a bit of a body blow that he's not into this."
The oldest remaining candidate of the series, Mordaunt had a sneaking suspicion that his maturity could have worked against him.
Lord Sugar fired Mordaunt after deciding he did not have the right nose for business in the 'smell what sells' task - sniffing out the best-selling products on a market stall, then stocking a shop unit with them the next day.
The Monaco-based marketing boss was axed because his luxury take on the task was deemed out of step with the financial climate.
However, Mordaunt said afterwards that he was deflated that Lord Sugar did not embrace his products because he knew the tycoon was a "fantastic luxury brands consumer himself".
He said: "My business plan was not the right one for him - it's not something that fascinates him or interests him or that he's on top of.
"That tells you everything you need to know. For me that was a bit of a body blow that he's not into this."
The oldest remaining candidate of the series, Mordaunt had a sneaking suspicion that his maturity could have worked against him.
"Maybe Lord Sugar looks at me and I'm a bit old in the sense of more set in my ways and likely to be a little bit less flexible," Mordaunt added.
Joined by remaining male contestants Neil Clough and Jordan Poulton, Mordaunt's team opted to sell ceramics and expensive vases while the opposing team led by Luisa Zissman - who had Leah Totton and Francesca MacDuff-Varley on her team - decided to flog cheap hats and leggings.
The fired candidate said they were aware their shop looked "horrendous".
"From the start we had way less energy as a team because we knew we were probably up against it from the outset," he said.
Mordaunt also said he would have not have moved from his adopted home of Monaco if he had made it to the eve of the series and hired..
He said: "Lots has been made of 'Are you going to come and work from his offices in Essex?' or wherever they are.
"I don't think that's the reality of business these days. I wouldn't have been doing that but I don't think that's really relevant."
Joined by remaining male contestants Neil Clough and Jordan Poulton, Mordaunt's team opted to sell ceramics and expensive vases while the opposing team led by Luisa Zissman - who had Leah Totton and Francesca MacDuff-Varley on her team - decided to flog cheap hats and leggings.
The fired candidate said they were aware their shop looked "horrendous".
"From the start we had way less energy as a team because we knew we were probably up against it from the outset," he said.
Mordaunt also said he would have not have moved from his adopted home of Monaco if he had made it to the eve of the series and hired..
He said: "Lots has been made of 'Are you going to come and work from his offices in Essex?' or wherever they are.
"I don't think that's the reality of business these days. I wouldn't have been doing that but I don't think that's really relevant."
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